Rebelution's Wesley Finley kicks off our new Celebrity Ambassador Collaboration Project with this Limited Edition Star Aviar. After close family friends lost their young son Matthew to cancer, Wesley chose to have a substantial portion of each disc sale donated to the Key For A Cure Foundation. Key For A Cure is a 501(c)(3) public charity based in Monterey, California, funding innovative pediatric cancer research. Cancer is the second leading cause of death in children (after accidents), but childhood cancer research is vastly underfunded. Less than 4% of the National Cancer Institute’s budget is dedicated to childhood cancer research. The primary focus of Key For A Cure Foundation is to advocate and raise funds for pediatric cancer research initiatives that lead to less toxic forms of cancer treatment and a cure for cancer. Innova thanks you for helping Wesley and the Key For A Cure Foundation raise funds and awareness for this important cause.